47
bow decorations
Skip itSoft demand (-33.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great105.2avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good$5.62–$29.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.93avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$173K$173K/yr · 448K searches
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand