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bourbon candle
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.39avg listing price — sweet spot $15–$100
Review moat
Great441.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.76–$34.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 55K searches