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boston bruins
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.02avg listing price — sweet spot $15–$100
Price range
Great$13.43–$39.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good813.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$111K$111K/yr · 262K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-36.6%90-day search growth — must beat 0% to launch