30
bordallo pinheiro
Skip itSoft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible47.93avg incumbent reviews — the moat a new listing must climb
Avg price
Great$76.50avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Okay$27.48–$176.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$182K$182K/yr · 199K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-47.3%90-day search growth — must beat 0% to launch