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book blanket
Skip itSoft demand (-23.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$22.65avg listing price — sweet spot $15–$100
Price range
Great$11.00–$45.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$163K$163K/yr · 376K searches
Review moat
Okay3,577.96avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.2%90-day search growth — must beat 0% to launch