47
boho throw blanket
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.37avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great$9.76–$40.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay3,564.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$100K$100K/yr · 406K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale