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boho kitchen towels
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a small market ($53K/yr) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.78avg listing price — sweet spot $15–$100
Price range
Good$6.88–$34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,414.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 227K searches
Signals No Dominant Brand