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boho coasters
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good932.81avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Avg price
Okay$10.69avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.77–$19.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 196K searches
Signals No Dominant Brand