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54

boho bath towels

Worth a look

Shows a sweet-spot price point ($33.74 avg), but a small market ($76K/yr) keeps it on the watch list.

Market size 19Growth 33Conversion 29Competition 87Returns 56Price range 95Avg price 95Brand share 70Review moat 21Quality gap 72

Avg price

Incredible$33.74

avg listing price — sweet spot $15–$100

Price range

Incredible$18.68–$92.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad11,250.48

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 98K searches

Search terms