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blush pink throw blanket

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A small market ($57K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 28Conversion 28Competition 50Returns 53Price range 81Avg price 86Brand share 64Review moat 22Quality gap 28

Avg price

Great$19.42

avg listing price — sweet spot $15–$100

Price range

Great$9.57–$40.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,956

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$57K

$57K/yr · 131K searches

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