50
bluey plates
Worth a lookShows low returns (1.5%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$8.22–$29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good898.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay$223K$223K/yr · 200K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality