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bluey blanket
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Price range
Good$7.64–$31.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$456K$456K/yr · 591K searches
Review moat
Good1,332.81avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand