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58

blueberry candle

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 13Conversion 82Competition 86Returns 97Price range 86Avg price 85Brand share 0Review moat 45Quality gap 42

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$9.86–$55.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.82

avg listing price — sweet spot $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$693K

$693K/yr · 423K searches

Review moat

Okay1,970.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms