55
blue vase
Worth a lookShows no brand lock-in (top 5 brands take 19% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Brand share
Incredible19%top-5 brand share — no brand owns this niche
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$25.31avg listing price — sweet spot $15–$100
Price range
Great$9.09–$67.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great395.29avg incumbent reviews — the moat a new listing must climb
Market size
Good$325K$325K/yr · 944K searches
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Returns
Bad5.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale