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blue taper candles
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.12avg listing price — sweet spot $15–$100
Price range
Good$7.35–$34.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,013.1avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 5% kills the launch gate
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 36K searches