51
blue soap dispenser
Worth a lookShows a fragmented shelf (top 5 take 41% of clicks), but a small market ($97K/yr) keeps it on the watch list.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good995.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.88avg listing price — sweet spot $15–$100
Price range
Good$6.92–$23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Market size
Bad$97K$97K/yr · 217K searches