56
blue coasters
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good784.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Price range
Good$4.97–$31.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 108K searches
Signals No Dominant Brand