45
blue candle holders
Skip itHigh returns (9.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.54avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$8.81–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great451.53avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$99K$99K/yr · 163K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Returns
Bad9.0%return rate — above 5% kills the launch gate
Signals High Returns