50
blue and white vase
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.55avg listing price — sweet spot $15–$100
Review moat
Great139.14avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Price range
Great$13.08–$110.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 484K searches
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Returns
Bad5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale