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blue and white dishes
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$72.87avg listing price — sweet spot $15–$100
Review moat
Good673.27avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$14.22–$162.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 229K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price