43
blantons bourbon
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible99.4avg incumbent reviews — the moat a new listing must climb
Avg price
Great$66.60avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$18.94–$166.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$223K$223K/yr · 195K searches
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price