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blanket
Worth a lookShows a $10.4M/yr market, but a deep review moat (28,802 avg reviews) keeps it on the watch list.
Market size
Incredible$10.4M$10.4M/yr · 31.9M searches
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Price range
Great$9.43–$38.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Review moat
Bad28,802.33avg incumbent reviews — the moat a new listing must climb