49
blanket rack
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.41avg listing price — sweet spot $15–$100
Price range
Incredible$17.02–$85.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good579.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$142K$142K/yr · 334K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.3%90-day search growth — must beat 0% to launch