46
blanket gift set
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.18avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great$11.08–$44.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good994avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 54K searches