41
blanket for boyfriend
Skip itSoft demand (-41.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.35avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$9.43–$39.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,802.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 62K searches
Growth
Bad-41.0%90-day search growth — must beat 0% to launch