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black washcloth
Worth a lookShows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$6.25–$37.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$347K$347K/yr · 217K searches
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,858.22avg incumbent reviews — the moat a new listing must climb