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black throw blanket
Skip itA deep review moat (27,099 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$16.66avg listing price — sweet spot $15–$100
Price range
Great$8.65–$39.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$531K$531K/yr · 1.0M searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Review moat
Bad27,098.96avg incumbent reviews — the moat a new listing must climb