54
black table
Worth a lookShows no brand lock-in (top 5 brands take 21% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Brand share
Incredible21%top-5 brand share — no brand owns this niche
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$67.86avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,415.68avg incumbent reviews — the moat a new listing must climb
Price range
Okay$17.83–$220.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$110K$110K/yr · 160K searches
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale