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51

black stone bath mat

Worth a look

Shows a sweet-spot price point ($28.17 avg), but a small market ($104K/yr) keeps it on the watch list.

Market size 26Growth 53Conversion 39Competition 31Returns 66Price range 91Avg price 95Brand share 53Review moat 46Quality gap 76

Avg price

Incredible$28.17

avg listing price — sweet spot $15–$100

Price range

Great$12.93–$57.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Growth

Good+24.2%

90-day search growth — must beat 0% to launch

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,891.63

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$104K

$104K/yr · 120K searches

Reviews