56
black step stool
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.66avg listing price — sweet spot $15–$100
Price range
Great$9.97–$53.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,392.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 36K searches