57
black roses
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Great$19.79avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$5.97–$67.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$591K$591K/yr · 829K searches
Review moat
Good1,498.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand