37
black pillow cases set of 2
Skip itPrices mostly outside the sweet spot ($6.07–$13.13) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$235K$235K/yr · 246K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.64avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
Review moat
Bad42,194.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.07–$13.13cheapest to priciest tracked listing — scored on the share inside $15–$100