45
black heated blanket
Skip itSoft demand (-61.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.25avg listing price — sweet spot $15–$100
Price range
Incredible$20.58–$62.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad8,506.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 52K searches
Growth
Bad-61.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand