46
black down comforter king size
Skip itSoft demand (-26.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$51.91avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Good$24.30–$151.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$142K$142K/yr · 136K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,506.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Signals High Price