54
black comforter
Worth a lookShows a sweet-spot price point ($34.79 avg), but soft demand (-15.4% this quarter) keeps it on the watch list.
Avg price
Incredible$34.79avg listing price — sweet spot $15–$100
Price range
Incredible$17.52–$59.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Market size
Great$953K$953K/yr · 1.5M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,292.13avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.4%90-day search growth — must beat 0% to launch