47
black coasters
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,003.07avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.91–$19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 93K searches