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53

black cherry candle

Worth a look

Shows low returns (0.8%), but a small market ($60K/yr) keeps it on the watch list.

Market size 15Growth 17Conversion 59Competition 61Returns 96Price range 55Avg price 67Brand share 71Review moat 48Quality gap 82

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good$14.03

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.93–$27.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,706.16

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 85K searches

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