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black candles
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.02–$30.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$558K$558K/yr · 820K searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,325.76avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand