40
black birthday candles
Skip itPrices mostly outside the sweet spot ($5.05–$12.70) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good840.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 149K searches
Avg price
Bad$6.75avg listing price — sweet spot $15–$100
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$5.05–$12.70cheapest to priciest tracked listing — scored on the share inside $15–$100