47
black and white throw blanket
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$20.71avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.02–$43.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,396.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$68K$68K/yr · 223K searches
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand