57
birthday tablecloth
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Good$4.98–$33.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$421K$421K/yr · 683K searches
Review moat
Good1,304.04avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality