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birthday sash
Skip itPrices mostly outside the sweet spot ($5.21–$12.05) — this niche doesn't clear our bar today.
Market size
Great$1.0M$1.0M/yr · 2.0M searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,388.43avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.07avg listing price — sweet spot $15–$100
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad$5.21–$12.05cheapest to priciest tracked listing — scored on the share inside $15–$100