39
birthday king
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Review moat
Great324avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.49avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$183K$183K/yr · 246K searches
Price range
Okay$4.97–$20.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf