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birthday invitations
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-24.2% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Great394.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.19–$35.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$271K$271K/yr · 852K searches
Avg price
Okay$10.94avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.2%90-day search growth — must beat 0% to launch