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birthday door decoration
Skip itA small market ($81K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,268.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$4.80–$18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.93avg listing price — sweet spot $15–$100
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 195K searches