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birthday crochet
Worth a lookShows low returns (0.7%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great215.58avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Price range
Bad$8.10–$16.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 102K searches