47
birthday confetti
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good641.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.30–$28.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad$7.33avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$52K$52K/yr · 77K searches