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birthday candles
Worth a lookShows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.6M$2.6M/yr · 5.2M searches
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,759.62avg incumbent reviews — the moat a new listing must climb
Price range
Okay$1.94–$25.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.65avg listing price — sweet spot $15–$100