46
birthday blanket for women
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.01avg listing price — sweet spot $15–$100
Price range
Great$11.17–$34.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,330.93avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 72K searches
Signals No Dominant Brand