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best friend candle
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but soft demand (-15.9% this quarter) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Good577.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.30avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.03–$21.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 116K searches
Growth
Bad-15.9%90-day search growth — must beat 0% to launch